You are falling from the sky without a parachute. That's not a good situation to be in, but you still need to hang in there and last as long as you can. So there is only one thing that you can do: avoid all those balloons, birds, rockets, and bombs and pick up as many coins as you can! It might all seem futile, but the alternative is...SPLAT!
Control your falling by tapping the screen on the left and right side or by using the left and right keys.
Look out for power-ups which will increase your gameplay abilities and score!